The Iconic Hat - Jungle Fever

Old Habits Die Hard was born from a love of hats and a desire to create timeless, high-quality pieces that stand between high-street fashion and luxury design. Co-founder Talisa Cheung noticed the gap in the market and set out to design hats that combine craftsmanship, comfort, and modern style. Since then, the brand has become a go-to for fashion-forward headwear, with collections inspired by travel, creativity, and the good life.

Every hat is designed with a perfect fit in mind. With an adjustable strap inside, Old Habits Die Hard ensures your hat feels comfortable all day long, so you can wear it with confidence on any occasion. From celebration dinners and holidays to weddings or simply at the office, the brand believes hats should be worn everywhere.

The collections are crafted in Europe and South America using natural and premium materials. Wool hats and caps are made in Portugal, straw hats are handwoven by female artisans in Ecuador, fluffy bucket hats are produced in Italy, and cotton caps are carefully made in Portugal. Each piece reflects the brand’s dedication to quality and responsible production, with handmade straps crafted in Amsterdam from deadstock fabrics to reduce waste.