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Old Habits Die Hard

Old Habits Die Hard is an Amsterdam-based fashion label dedicated to creating premium hats and headwear. Founded in 2015, the female-led brand celebrates individuality and dares you to break the rules by making hats a part of every outfit, every day.

20 products

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The Straw Iconic Hat - The Night The Straw Iconic Hat - The Night
The Straw Iconic Hat - The Eclipse The Straw Iconic Hat - The Eclipse
The Iconic Hat - Black Pearl The Iconic Hat - Black Pearl
The Iconic Hat - Smooth Shadow The Iconic Hat - Smooth Shadow
Silk Bandana - Pink Sunset Silk Bandana - Pink Sunset
Silk Bandana - Spinning Universe
Silk Bandana - Cowgirl in the City Silk Bandana - Cowgirl in the City
Silk Bandana - Let's Play Cards Silk Bandana - Let's Play Cards
BACK IN STOCKSilk Bandana - The Story Of Silk Bandana - The Story Of
 Cotton Bandana - The Story Of - RUM Amsterdam  Cotton Bandana - The Story Of - RUM Amsterdam
Silk Bandana - Funky Green Silk Bandana - Funky Green
BACK IN STOCKSilk Bandana - Chapeu Silk Bandana - Chapeu
Cotton Bandana - Let's Play Cards Cotton Bandana - Let's Play Cards
Cotton Bandana - Little Mermaid Cotton Bandana - Little Mermaid
 Cotton Bandana - Surf Girl Club - RUM Amsterdam  Cotton Bandana - Surf Girl Club - RUM Amsterdam
 Cotton Bandana - The Galaxy - RUM Amsterdam  Cotton Bandana - The Galaxy - RUM Amsterdam
 Cotton Bandana - Cowgirl in the City - RUM Amsterdam  Cotton Bandana - Cowgirl in the City - RUM Amsterdam
The Iconic Hat - Jungle Fever w/ Native Vibes Strap
The Iconic Hat - Off White w/ Native Vibes Strap
Sold outThe Bullfighter Hat - Black Pearl w/ Native Vibes Strap

Old Habits Die Hard was born from a love of hats and a desire to create timeless, high-quality pieces that stand between high-street fashion and luxury design. Co-founder Talisa Cheung noticed the gap in the market and set out to design hats that combine craftsmanship, comfort, and modern style. Since then, the brand has become a go-to for fashion-forward headwear, with collections inspired by travel, creativity, and the good life.

Every hat is designed with a perfect fit in mind. With an adjustable strap inside, Old Habits Die Hard ensures your hat feels comfortable all day long, so you can wear it with confidence on any occasion. From celebration dinners and holidays to weddings or simply at the office, the brand believes hats should be worn everywhere.

The collections are crafted in Europe and South America using natural and premium materials. Wool hats and caps are made in Portugal, straw hats are handwoven by female artisans in Ecuador, fluffy bucket hats are produced in Italy, and cotton caps are carefully made in Portugal. Each piece reflects the brand’s dedication to quality and responsible production, with handmade straps crafted in Amsterdam from deadstock fabrics to reduce waste.

Old Habits Die Hard sees hats not just as accessories, but as part of your identity. Their mission is to inspire people to embrace hats as everyday essentials, starting each outfit with headwear that reflects mood and personality. The brand’s vision is rooted in timeless design and versatility, encouraging customers to make confident style statements that last for years to come.

With its strong focus on craftsmanship, design, and sustainability, Old Habits Die Hard continues to shape the world of modern headwear. Whether you are looking for a classic wool fedora, a handwoven straw hat, or a stylish cap, every piece carries the spirit of breaking habits and daring to be different.