Hanky Panky

Hanky Panky has been redefining comfort since 1977 with lingerie that supports every version of you. Known worldwide for the iconic, unbelievably comfortable thong, the brand blends craftsmanship, softness and timeless design into pieces women truly love to live in.

Hanky Panky began in New York in 1977 when designer Gale Epstein transformed embroidered handkerchiefs into a playful lingerie set for her friend Lida Orzeck. What started as a thoughtful gift quickly sparked demand, leading to the first official collection and even earning a place in the Metropolitan Museum of Art. From the beginning, the brand stood for creativity, comfort and a touch of fearless fun.

Over the decades, Hanky Panky has stayed true to its craft. Every stitch, seam and lace pattern is meticulously considered, keeping quality and fit at the heart of each design. This dedication led to the invention of their game-changing thong in 1986, a style that revolutionized the category by delivering the impossible: no discomfort and no visible panty lines. Today, one Hanky Panky thong is sold every 10 seconds worldwide.

The brand’s commitment doesn’t stop at great lingerie. Integrity, slow fashion and responsible production are key values that guide every decision. Hanky Panky supports ethical manufacturing, sustainable materials and long-lasting design that encourages conscious consumption rather than fast-fashion habits.

With nearly half a century of expertise, Hanky Panky has earned global recognition. Loved by celebrities, stylists and millions of loyal fans, the brand is now sold in more than 70 countries. From classic lace styles to modern essentials, each piece is designed to celebrate comfort, confidence and individuality.

Through all the evolution, one thing has remained constant: Hanky Panky stands firmly behind women, creating lingerie that adapts to everyday life while making you feel good from the inside out.