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American Vintage

American Vintage, founded by French designer Michael Azoulay in 2005, blends Californian cool with South of France flair, redefining basics into wardrobe must-haves. Committed to timeless style and sustainability, their OEKO-TEX certified collections feature plant-based fabrics and natural fibres, making them both fashion-forward and eco-friendly and the go-to choice for fashion-forward individuals seeking timeless, ethical fashion.

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 Vitow Cardigan - White - RUM Amsterdam Vitow Cardigan - White - RUM Amsterdam
 Izubird Sweater - Vintage Pink - RUM Amsterdam Izubird Sweater - Vintage Pink - RUM Amsterdam
 Vitow Jumper - White - RUM Amsterdam Vitow Jumper - White - RUM Amsterdam
 Izubird Sweater - Vintage Clay - RUM Amsterdam Izubird Sweater - Vintage Clay - RUM Amsterdam
 Vitow Cardigan - Aura Melange - RUM Amsterdam Vitow Cardigan - Aura Melange - RUM Amsterdam
 Sonoma Dress - Heather Grey - RUM Amsterdam Sonoma Dress - Heather Grey - RUM Amsterdam
 Ouky Tee - Burgundy Vintage - RUM Amsterdam Ouky Tee - Burgundy Vintage - RUM Amsterdam
 Sonoma LS Tee - White - RUM Amsterdam Sonoma LS Tee - White - RUM Amsterdam
 Sonoma LS Tee - Navy Blue Vintage - RUM Amsterdam Sonoma LS Tee - Navy Blue Vintage - RUM Amsterdam
 Nenybay Jumper - Polar Melange / Striped Tornado Melange - RUM Amsterdam Nenybay Jumper - Polar Melange / Striped Tornado Melange - RUM Amsterdam
 Hoktown Gilet - Polar Melange - RUM Amsterdam Hoktown Gilet - Polar Melange - RUM Amsterdam
 Kodytown Sweatshirt - Polar Melange - RUM Amsterdam Kodytown Sweatshirt - Polar Melange - RUM Amsterdam
 Itonay Sweatshirt - Ecru Melange - RUM Amsterdam Itonay Sweatshirt - Ecru Melange - RUM Amsterdam
 Fizvalley Tee - Vintage Black - RUM Amsterdam Fizvalley Tee - Vintage Black - RUM Amsterdam
American Vintage Damsville Pullover - Heather Grey - RUM AmsterdamAmerican Vintage Damsville Pullover - Heather Grey - RUM Amsterdam
American Vintage Damsville Jumper - Pannacotta Melange - RUM AmsterdamAmerican Vintage Damsville Jumper - Pannacotta Melange - RUM Amsterdam
BACK IN STOCKAmerican Vintage Damsville Jumper - Sugared Almond Melange - RUM AmsterdamAmerican Vintage Damsville Jumper - Sugared Almond Melange - RUM Amsterdam
American Vintage Damsville Pullover - Black - RUM AmsterdamAmerican Vintage Damsville Pullover - Black - RUM Amsterdam
BACK IN STOCKAmerican Vintage Damsville Jumper - Sand Melange - RUM AmsterdamAmerican Vintage Damsville Jumper - Sand Melange - RUM Amsterdam
BACK IN STOCK East Scarf - Black - RUM Amsterdam East Scarf - Black - RUM Amsterdam
 Vitow Jumper - Black - RUM Amsterdam Vitow Jumper - Black - RUM Amsterdam
 Vitow Jumper - Light Grey Melange - RUM Amsterdam Vitow Jumper - Light Grey Melange - RUM Amsterdam
American Vintage Vitow Cardigan - Black - RUM AmsterdamAmerican Vintage Vitow Cardigan - Black - RUM Amsterdam
BACK IN STOCKAmerican Vintage Vitow Jumper - Cheesecake Melange - RUM AmsterdamAmerican Vintage Vitow Jumper - Cheesecake Melange - RUM Amsterdam
American Vintage Joybird Shirt - Winter Bleached - RUM AmsterdamAmerican Vintage Joybird Shirt - Winter Bleached - RUM Amsterdam
 Vitow Cardigan - Sugared Almond Melange - RUM Amsterdam Vitow Cardigan - Sugared Almond Melange - RUM Amsterdam
BACK IN STOCKAmerican Vintage Vitow Cardigan - Cheesecake Melange - RUM AmsterdamAmerican Vintage Vitow Cardigan - Cheesecake Melange - RUM Amsterdam
American Vintage Bobypark Sweatshirt - Ecru - RUM AmsterdamAmerican Vintage Bobypark Sweatshirt - Ecru - RUM Amsterdam
American Vintage Vitow Jumper - Sugared Almond Melange - RUM AmsterdamAmerican Vintage Vitow Jumper - Sugared Almond Melange - RUM Amsterdam
American Vintage Hoktown Gilet - Ecru - RUM AmsterdamAmerican Vintage Hoktown Gilet - Ecru - RUM Amsterdam
American Vintage Vitow Cardigan - Fluo Pink Melange - RUM AmsterdamAmerican Vintage Vitow Cardigan - Fluo Pink Melange - RUM Amsterdam
American Vintage East Cardigan - Powder Snow Melange - RUM AmsterdamAmerican Vintage East Cardigan - Powder Snow Melange - RUM Amsterdam
American Vintage Gamipy Tee - White - RUM AmsterdamAmerican Vintage Gamipy Tee - White - RUM Amsterdam
 Sonoma Round Neck Tee - White - RUM Amsterdam Sonoma Round Neck Tee - White - RUM Amsterdam
BACK IN STOCKAmerican Vintage Kodytown Sweater - Polar Melange - RUM AmsterdamAmerican Vintage Kodytown Sweater - Polar Melange - RUM Amsterdam
American Vintage East Cardigan - Charcoal Melange - RUM AmsterdamAmerican Vintage East Cardigan - Charcoal Melange - RUM Amsterdam
American Vintage East Cardigan - Pearl Melange - RUM AmsterdamAmerican Vintage East Cardigan - Pearl Melange - RUM Amsterdam
American Vintage Fizvalley Tee - White - RUM AmsterdamAmerican Vintage Fizvalley Tee - White - RUM Amsterdam
American Vintage Bobypark Tee - Ecru - RUM AmsterdamAmerican Vintage Bobypark Tee - Ecru - RUM Amsterdam
BACK IN STOCKAmerican Vintage Pymaz Tee - Carbon Vintage - RUM AmsterdamAmerican Vintage Pymaz Tee - Carbon Vintage - RUM Amsterdam
BACK IN STOCKAmerican Vintage Joybird Jeans - Winter Bleached - RUM AmsterdamAmerican Vintage Joybird Jeans - Winter Bleached - RUM Amsterdam
 Vitow Cardigan -  Light Grey Melange - RUM Amsterdam Vitow Cardigan -  Light Grey Melange - RUM Amsterdam
American Vintage Padow Trouser - Mastic - RUM AmsterdamAmerican Vintage Padow Trouser - Mastic - RUM Amsterdam
Sold out Fizvalley Tee - Fluo Pink - RUM Amsterdam Fizvalley Tee - Fluo Pink - RUM Amsterdam
Sold outAmerican Vintage Fizvalley Tee - Vintage Parma - RUM AmsterdamAmerican Vintage Fizvalley Tee - Vintage Parma - RUM Amsterdam
Sold out Atubay Sweatshirt - Baby Blue - RUM Amsterdam Atubay Sweatshirt - Baby Blue - RUM Amsterdam
Sold out Atubay Sweatshirt - Arctic Melange - RUM Amsterdam Atubay Sweatshirt - Arctic Melange - RUM Amsterdam
Sold out Men's Fazy Shorts - Vintage Carbon - RUM Amsterdam Men's Fazy Shorts - Vintage Carbon - RUM Amsterdam

American Vintage, which is ironically the brainchild of French designer Michael Azoulay, is known for its high-quality basics and wardrobe must-haves.

A BIT ABOUT ITS HISTORY

A BIT ABOUT ITS HISTORY

The styles inspired by the US in the early 2000’s, reflect a perfect combination of Californian cool and South of France flair. Since its launch in 2005, the brand transformed the basic tee, and it’s now a style essential in every woman’s wardrobe.

A BIT ABOUT ITS FOUNDER

A BIT ABOUT ITS FOUNDER

Michael Azoulay was born in 1978 in Marseille; with a professional baccalaureate in electricity & airconditioning, after a few odd jobs as a pizza delivery man and in construction, he became “by chance” a jeans seller, then created the women’s line Ana Paola in September 2001, specialising in knitting.

“I wanted to create my own line. Someone saw me working and encouraged me to try my luck.”

A BIT ABOUT ITS ETHOS

A BIT ABOUT ITS ETHOS

With a seasonless approach to style, American Vintage believes in the power of letting its high-quality everyday staples speak for themselves. On top of making a strong case for ignoring trends, the brand is also developing actions to forge a more sustainable model, working towards natural production methods that are both eco-friendly and fashion-forward.

OEKO-TEX certified (a label that guarantees the absence of chemicals in fabrics), American Vintage’s production is free from substances harmful to the body and the environment. The majority of each collection is imagined in plant-based fabrics and natural fibers. The brand is also fur-free.