Spotlight
Muli Collection
Discover the story, design approach and sizing guide behind the brand.
Founded in 2020 in Sweden by Isabelle and Cajsa, Muli Collection stands out as a thoughtful contemporary jewellery label with a clear sense of purpose and style. From the beginning the brand has been proudly female-led and dedicated to crafting pieces that feel personal and expressive rather than trend-driven. Jewellery becomes a quiet design language through which the wearer can express individuality, mood and personal style on any given day.
Design with identity
At the heart of Muli Collection is a commitment to clarity of design. Whether a classic hoop earring or a structured ring, each piece is conceived to resonate across different wardrobes and occasions. The shapes are uncomplicated but refined, with careful attention paid to balance, proportion and wearability. This creates timeless yet modern forms that feel equally at home in everyday wear or layered for evening.
Materials that matter
Muli Collection works primarily with high-quality metals, including 18k gold-plated brass and 925 sterling silver-plated brass or steel. These materials allow the brand to deliver beautiful, long-lasting pieces while keeping them accessible and versatile. Many designs are waterproof or plated with PVD for enhanced durability.
The jewellery range includes a mix of classic silhouettes and editorial pieces. From textured heart rings and rope chain bracelets to minimalist necklaces and decorative earrings, the materials are chosen for their ability to age well and feel resilient in everyday life.
Responsible choices
Sustainability is approached in a practical and transparent way. Packaging is FSC certified and made entirely from recycled materials. Orders are packed thoughtfully, with an emphasis on reducing waste and avoiding unnecessary extras.
Production takes place at a factory audited under Amfori BSCI standards, ensuring responsible working conditions and ethical practices. All materials comply with REACH regulations, meeting strict requirements for safety and heavy metal levels. This ensures jewellery that is not only beautiful, but also safe to wear and made with care.
Accessibility and quality
A defining principle of the brand is accessibility. Muli Collection believes that quality jewellery should be enjoyed by many, not just a few. This ethos influences both design and pricing while retaining high standards of craftsmanship. The result is a collection that feels considered, reliable and inclusive, jewellery that can be discovered and worn by people with different budgets and personal aesthetics.
The legacy and outlook
Five years on from its founding, Muli Collection continues to evolve while staying true to its original vision. Pieces are designed to inspire confidence, express individuality and integrate seamlessly with a wide range of personal styles. The brand’s combination of considered materials, ethical production, accessible pricing and thoughtful design positions it as a meaningful voice in contemporary jewellery.
Why Muli Collection?
At RUM, we look for brands that align with our values of quality, longevity and thoughtful design. Muli Collection fits seamlessly within our selection. It offers jewellery that feels modern yet enduring, refined without being precious, and versatile enough to become part of everyday dressing.
How to measure
your ring size
For a thin ring, take a narrow strip of paper and wrap it snugly around your finger.
Mark where the paper overlaps, then measure the distance between the marks and convert it to a ring size.
For a bolder ring, repeat the same steps using a wider strip of paper.
This way, you can find the size that fits you perfectly.
